Top Marketing Automation Software Tools

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Marketing Automation Software & Services

Marketing automation platforms sometimes get confused with customer relationship management platforms (CRM’s) as some of the features and functionality of these services do overlap. The primary difference between the two is that CRM software is focused more on the sales cycle and sales revenue, while marketing automation software is more concerned about marketing, lead generation and building relationships with customers. Marketing automation software typically includes a robust email platform, social media marketing integration, website marketing integration, multi-channel marketing and extensive analytics.

Marketing automation software helps businesses to define customer experiences based on need or interest or where they fall within the buyer’s journey. In other words, it helps businesses to deliver messaging that is more tactical and targeted. Messaging that consumers will be more responsive to. Gone are the days of one size fits all marketing. Marketing automation software helps you to reach the right customer at the right time with the right message. See below for a list of some of the most popular marketing automation platforms.

Marketing Automation Platforms

Act-On’s Adaptive Marketing Platform is your command center to get the right messages, to the right people, at the right time. Our easy-to-use technology provides insight to adapt to your customers’ unique needs at each stage of the buying journey and accelerate your lead to revenue. With Act-On, teams can drive better business outcomes and see higher customer lifetime value.

Marketo offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness.

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. is a behavioral messaging platform for triggering tailored email—and other types of messages—based on what users are doing in your product, at scale. Use real-time behavioral data, based on everything from page views, events and app actions, and interactions with your previous messages. Combine that with dynamically updated customer attribute data and you can get super targeted!

Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place.

HubSpot is a leading growth platform. Thousands of customers worldwide use HubSpot’s software to transform how they attract, engage, and delight customers.

Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time.

ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create great customer experiences.

Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI.

Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships.

Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Infusionsoft and Keap products. 

Marketing automation helps you stay closer to your customers and saves you time by removing manual and repetitive tasks. Autopilot’s marketing automation software is the easiest way to automate and personalize your marketing across the entire customer journey.

GetResponse helps you grow your business with an easy but powerful all-in-one marketing platform: email marketing, marketing automation, responsive email design, hundreds of ready-to-use email and landing page templates, landing page creator, webinars, and useful analytical tools.

Drip-powered brands are using Ecommerce CRM data and marketing automation to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty.

Mautic is an open source marketing community which offers free open source marketing automation. Our community comes together and creates software to empower small and medium businesses to take advantage of the potential of marketing automation and lead generation.

Freshdesk is cloud-based customer support software that gives you everything you need to deliver exceptional support. It focusses on cross-functional team collaboration to deliver exceptional customer support. Freshdesk streamlines customer conversations from across multiple channels including email, phone, chat, and social media.

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