Pay Per Click Advertising Resources

Search Engine Marketing - PPC Advertising

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Getting Started With Pay Per Click Marketing

Pay Per Click or PPC marketing is the process of purchasing ads on various search engines and social media platforms which allow for bidding on a cost per click model. Generally, the higher you bid, the higher your ad will be positioned in the search results. There are many factors that go into the bidding process and costs can vary dramatically depending on the popularity of keywords being targeted or how competitive the geographical region is that you are targeting. Pay per click advertising allows businesses large and small to effectively target prospective customers with less waste, meaning that you only pay when someone is interested enough in your message to click through vs. paying for impressions.

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