Public Relations Software Solutions

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PR Marketing & Earned Media Tools

One of the best ways to elevate awareness of a business or brand is through effective earned media or press coverage (A.K.A. Public Relations). Earned media software companies offer public relations professionals (and businesses) solutions to help make the enormous task of building brand awareness a little bit easier with tools for soliciting media coverage, monitoring press and social mentions, contact database maintenance, creating and distributing press releases and story pitches, processing workflows, measuring results with analytics and tracking and more. Check out some of the top solutions for agencies and individual businesses below.

Professional Tools for Public Relations

PressPage is a social media and digital services firm catering to the modern public relations and communication professional. The company offers an online platform for creating, managing and tracking social media (news) releases and newsrooms.

Real-time media monitoring all in one platform. Search, share and analyze your television, radio, online news, print and social media coverage.

Prowly is a platform for PR experts looking to simplify their workflow and do powerful communication: find relevant journalists, create visual press releases, send targeted PR pitches and keep it all in a stunning and journalist-friendly online newsroom.

Muck Rack’s software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact.

Mention is a leading tool for brand monitoring, social listening, and reputation management for enterprises and agencies.

Anewstip helps find relevant media contacts from one of the world’s largest databases and monitors news articles and tweets from influential global media.

Agility PR Solutions provides media database, monitoring and analytics solutions to simplify the communications lifecycle. Since 2003, clients have trusted our tools and services to help them identify influencers, amplify messages, monitor coverage and measure results.

Help a Reporter Out (HARO) is a popular sourcing service which connects journalists and bloggers with relevant expert journalist sources. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. HARO reaches more than 800,000 sources and 55,000 journalists and bloggers, making it a vital tool for brands and reporters alike. 

We help companies make better, more informed decisions based on insights from the outside. PR professionals rely on Meltwater to help them boost their brands and demonstrate their ROI.

Prezly takes the best of the separate tools PR agencies use the distribute press releases and brings them together in a single streamlined solution that’s built to get out of your way. Prezly makes sure that you can focus on your stories and sharing them with the right people.

Powerful automated metrics for modern PR, that make it easier to measure and understand success.

Brand24 is a media monitoring tool that gives you instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.

Brandwatch is a leading global social intelligence company.

Augure by Launchmetrics’ software and data insights help more than 1,000 Public Relations, Communication, and Public Affairs teams to manage their reputation and maximize the impact of their campaigns.

BlogDash is a blogger outreach database built to help bloggers connect with brands.

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